Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.

Our children who are living in various prats of the world have been deprived of experiencing our rich culture and the wonderful hidden treasures in our literature from various cultures such as Punjabi, Sindhis, Makrani, Balochi, Pashtun and Urdu. Our literature and poetry boasts of the masterpieces of Maulana Azad , Iqbal, Shibli, Hali, Ghalib, Agha Hashar, Manto ,Faiz, Waris Shah, Sultan Bahu, Ghulam Farid, Bulhay Shah and Shah Hussain.

Distance has been the main reason for this disconnect with our culture and literary heritage, our literary figures; writers, poets, artists, celebrities cannot be available globally due to distance, the expense and hassle of traveling and the impracticality of few most sought after celebrities to be present at many places physically.

HumaraAdab seeks to diminish these distances by being the gateway created to become “the-place-to-go” for our current and future generations to get exposed to our culture, literature and music.

Virtual meetings have now become the norm in business world; distances have shrunk bringing people living far away close to each other. Technology is the fulcrum for which is a platform to connect our cultural heritage with anyone anywhere as and when demanded.